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7-Eleven Debuts Blueberry Lavender Slurpee Lite

Gets on botanical trend with newest frozen beverage flavor
7-Eleven Blueberry Lavender Slurpee Lite
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven Inc. has debuted the Blueberry Lavender Slurpee Lite, flavored with Glaceau Vitaminwater Chill. The convenience-store retailer chose blueberry-lavender as the featured flavor for the launch of the newest Slurpee Lite based on current flavor trends, it said.

The periwinkle blue-colored frozen drink is naturally flavored, contains no sugar and has 20 calories per 8-ounce serving.

Floral and botanical flavors show up on multiple 2019 food trend lists. Pairing florals, herbals and botanicals with berries are also a popular taste combination, especially among millennials looking for ways to cut sugar without sacrificing flavor, 7-Eleven said.

“Botanical extracts really complement fruit flavors and have been popular ingredients in desserts, high-end chocolates and mixed drinks in the last few years,” said Jacob Barnes, 7-Eleven proprietary beverages director. “We wanted to be on the leading edge of the botanical beverage trend as they gain in popularity and mainstream acceptance. The Blueberry Lavender Vitaminwater Chill is really big on flavor for such a low-calorie content. It's ideal for someone who loves Slurpee drinks but may be looking for a lighter alternative.”

Glaceau Vitaminwater isn't new to 7-Eleven stores. It’s a top-seller in the noncarbonated, flavored water category. The new Blueberry Lavender Slurpee Lite flavor echoes the newest bottled Vitaminwater flavor, the Ice side of a “Fire and Ice” flavor rollout. The Vitaminwater Fire flavor is spicy watermelon-lime. Both are available at participating 7-Eleven stores.

Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 68,000 stores in 17 countries, including 11,800 in North America. Its iconic brands include Slurpee, Big Bite and Big Gulp.

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