DALLAS – Ahead of the dog days of summers, 7-Eleven Inc. has introduced limited-edition Slurpee straws with muzzles, snouts and beaks based on four popular spirit animals—the eagle, fox, wolf and cat.
The straws retail for $1.49 at participating 7-Eleven convenience stores.
New novelty Slurpee cups reminiscent of vintage glass milk bottles accompany the collectible straws. Suggested retail price for the refillable, plastic cup is $2.99, including the first Slurpee fill.
Both the initial refillable cup purchase and all refills count toward 7Rewards' Buy 6-Get 7 free drink program available exclusively through the 7-Eleven mobile app.
"This summer, we want our customers to join the fun and select their own spirit animal with our new Slurpee straws," said Laura Gordon, vice president of marketing and brand innovation. "With four options, Slurpee fans can change it up every visit. We had a lot of fun with mustache straws last summer, and we think people will be just as wild over our animal straws and Slurpee cups."
The current featured Slurpee flavor is exclusive to 7-Eleven stores—Mtn Dew Solar Flare. The bright red-orange drink has the citrus flavor of Mountain Dew mixed with tropical punch. The chain introduced Mtn Dew Solar Flare last summer as an exclusive Big Gulp flavor, and it is making its debut in Slurpee form this year.
The retailer is encouraging Slurpee fans sporting their favorite animal straw to take a selfie and tag it @7Eleven or @Slurpee on Instagram and Twitter and share it on 7-Eleven's Facebook page.
Dallas-based 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven convenience stores in North America. Globally, there are more than 55,800 7-Eleven c-stores in 16 countries. During 2013, 7-Elevenc- stores generated total worldwide sales close to $84.5 billion.
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