Foodservice

7-Eleven launches new breakfast items, deals, plus Goteborg musubi in Hawaii

The Sausage, Egg and Cheese Waffle Breakfast Sandwich features Belgian waffles with pearl sugar, seasoned sausage and more
7-Eleven’s new Sausage, Egg and Cheese Waffle Breakfast Sandwich.
7-Eleven’s new Sausage, Egg and Cheese Waffle Breakfast Sandwich. | 7-Eleven

There are new breakfast offerings and deals at 7-Eleven, Speedway and Stripes stores, including breakfast sandwiches for $3 now through March 3.

  • 7-Eleven is No. 1 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.

The new Sausage, Egg and Cheese Waffle Breakfast Sandwich (pictured) features Belgian waffles with pearl sugar and stuffed with eggs, seasoned sausage and melty cheese.

Crispy Waffle Tots, priced at $1, also join the breakfast lineup.

El Gran Tocino Breakfast Tacos, available at 7-Eleven-owned Laredo Taco Company restaurants, “are bringing bold Tex-Mex flavor to mornings” with an offer of two tacos for $5. The tacos are wrapped in handmade tortillas and filled with crispy bacon and melty cheese. The $5 deal is available now through March 3.

“The new year is all about starting fresh, and for many people, breakfast is the first choice they make each morning,” said Brandon Brown, senior vice president of fresh foods at Irving, Texas-based 7-Eleven, Inc. “With the launch of our new Sausage, Egg and Cheese Waffle Breakfast Sandwich and other unbeatable breakfast deals, we’re making it easier to start the day with something convenient and delicious to help customers settle into new routines.”

7-Eleven launches Goteborg musubi in Hawaii

7-Eleven announced Thursday on social media that all of its Hawaii locations now carry Goteborg musubi, a Hawaiian snack, which features three ingredients: Gotebord sausage, rice and furikake (a Japanese rice seasoning), according to Onolicious Hawaii. The sausage is sliced and pan fried, taking on a concave shape, the website said, and the rice is scooped in a ball and nestled in the sausage “bowl” and finished with a sprinkle of furikake. 

“A beloved Kaua‘i favorite has landed statewide,” 7-Eleven posted on Instagram. “The Goteborg musubi is now available at all 7-Eleven Hawaii stores!”

7-Eleven—known for its Slurpee, Big Biteand Big Gulp brandsoperates, franchises or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits restaurant brands.

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