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Foodservice

7-Eleven Launches Slurpee Version of Quake

Private-label energy drink now offered as a frozen option in participating locations
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven has launched Quake Energy Berry Blast, a Slurpee version of its private-label Quake energy drink, in participating stores nationwide.

The Slurpee contains B vitamins and electrolytes plus 69 milligrams of caffeine. A 12-ounce serving of the frozen beverage has 1 gram of sugar.

7-Eleven debuted Quake energy drinks in June 2019. Besides Berry Blast, the canned beverages are available in Original, Orange Fusion and Tropical Lemon flavors.

"7-Eleven's recent private-brand successes have crossed almost every beverage category, from energy and sports drinks to cold-pressed juice, ready-to-drink tea and award-winning wine," said Joe DePinto, president and CEO of 7-Eleven. "When Quake became an instant hit last summer, Slurpee lovers immediately recognized its potential as a Slurpee flavor. Our beverage team has taken that idea and created a great product our Slurpee fans will love."

The launch continues a series of new Slurpee introductions. In March 2019, the chain debuted the Blueberry Lavender Slurpee Lite, flavored with Glaceau Vitaminwater Chill. In September 2019, 7-Eleven partnered with the Ferrara Candy Co. on a $1 Nerds-flavored Slurpee, which came in Strawberry and Grape flavors. A month later, 7-Eleven introduced the Spicy Watermelon-Lime Slurpee Lite, flavored with Glaceau Vitaminwater Fire.

The energy drink category surpassed $9.9 billion in convenience-store sales in 2019—a 9.5% increase from 2018, according to Chicago-based research firm IRI.

Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 66,000 stores in 17 countries, including about 9,100 in the United States. The chain ranked No. 1 on CSP’s 2019 Top 202 list of c-store chains by total number of company-owned retail units.

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