7-Eleven Looks East for Latest LTO

New Korean BBQ Chicken Taquito rolls into c-stores
7-Eleven Korean BBQ Chicken Taquito
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven is amping up its roller grill offerings, drawing inspiration from the flavors of Korean BBQ.

America's largest convenience retailer is adding an Asian fusion spin to its taquitos with the Korean BBQ Chicken Taquito, which features crispy flour tortillas filled with juicy, all-white meat chicken tossed in a sweet but tangy Korean BBQ sauce and wrapped in a crispy shell.

This taquito, a limited-time offer, is packed with savory flavors like soy sauce, garlic, onion and toasted sesame oil. It has a hint of brown sugar, ginger and red pepper to deliver the traditional, sweet Korean BBQ taste with a hint of heat, the company said.

“We are always looking for adventurous ways to incorporate new flavors and food trends that will make 7-Eleven favorites even more crave-worthy,” said Robin Murphy, 7-Eleven product director of fresh food. “The Korean BBQ Taquito is just the latest in new flavors 7-Eleven is introducing to excite our customers’ taste buds. Adding more great taquito flavors gives our customers the variety and versatility they want from meals, any time of day.”

7-Eleven, which recently signed a deal to develop and operate stores in Israel, is offering a three-for-$3 taquito special for members of 7Rewards, the c-store’s loyalty program found in the 7-Eleven app, Murphy said.

In addition, for a limited time, members of 7Rewards will earn 200 bonus points with each purchase of a Korean BBQ Taquito. This offer allows mixing and matching flavors that include Monterey Jack Chicken, Jalapeño Cream Cheese, Steak and Cheese, Buffalo Chicken, and Taco and Cheese, along with the LTO Korean BBQ Taquito.

Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 77,000 stores in 18 countries and regions, including 16,000 in North America. In addition to 7-Eleven stores, 7-Eleven Inc. operates SpeedwayStripesLaredo Taco Company and Raise the Roost Chicken and Biscuits locations.

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