Foodservice

7-Eleven playing up pumpkin flavor with fall beverage releases

Convenience-store chain debuts new seasonal coffee lineup plus an internationally inspired bakery treat
7-Eleven is rolling out fall flavors in coffee.
7-Eleven is rolling out fall flavors in coffee. | 7-Eleven

September starts Tuesday, and 7-Eleven is rolling out fall flavors in coffee to ride the seasonal wave.

7-Eleven, Speedway and Stripes stores on Thursday started selling a new pumpkin-inspired coffee lineup available now through Oct. 27, the Irving, Texas-based convenience-store chain said.

The hot Pumpkin Cappuccino “blends pumpkin and warm fall flavors with a smooth, creamy finish, while the Pumpkin Brulee iced cold brew latte brings those signature seasonal notes over ice for a refreshing autumn pick-me-up,” 7-Eleven said.

Another option is the bottled 7-Select Pumpkin Spice Iced Cappuccino, served chilled. For a limited time, customers can get two bottles for $5.50.

The fall lineup also includes new coffee offerings from Hanks for Our Troops, the consumer products brand founded by actor Tom Hanks. Customers can try Hanks Pumpkin Brulee Coffee, a hot offering that pairs pumpkin with a hint of toasted vanilla.

Customers also can try the brand’s Chocolate Turtle coffee at home by purchasing Hanks coffee pods or new 12-ounce ground coffee bags, available only at participating 7-Eleven locations. The roast blends chocolate with hints of caramel and toasted nuts.

“Customers wait all year for pumpkin season, and this year we wanted to give them even more of the flavors they love, from Hanks Pumpkin Brulee Coffee to pumpkin-flavored sips served hot or iced,” said Brandon Brown, senior vice president, fresh foods and beverages at 7-Eleven. “For many customers, that first taste of pumpkin spice is the official start to fall, and these coffee drinks give them even more ways to welcome it.”

7-Eleven also is introducing the Midnight in Dubai Cookie. It combines pistachio cream filling, dark chocolate and a crispy kadayif topping.

7-Eleven—known for its Slurpee, Big Biteand Big Gulp brandsoperates, franchises or licenses more than 13,000 stores in the United States and Canada.

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