IRVING, Texas --7-Eleven Inc. has rolled out its latest exclusive single-origin coffee product, this time from the Cajamarca region of Peru. As with its other single-origin, sustainably sourced coffees, the new brew from Peru is Rainforest Alliance Certified.
Made with 100% Arabica beans, the newest 7-Eleven single-origin coffee has bright citrus flavor notes complemented by vanilla, cinnamon and berry undertones, according to the company. Peru’s Cajamarca region was selected primarily for its prime harvest season between August and October. The hand-picked beans were grown in the region high in the Andes Mountains of Peru; the region is known for its small family farms and artisanal farming methods. Peru is the eighth-largest coffee producer in the world and one of the leading growers of certified coffees.
"Today's coffee drinkers are more sophisticated and, in addition to wanting a great-tasting cup of coffee, many also are looking for something extra," said Raj Kapoor, 7-Eleven's senior vice president of fresh food and proprietary beverages. "Millennials, in particular, want coffee crops that are sustainably grown, sourced directly from small farms and made from single-origin beans rather than blends. Peruvian coffee is one that fits all those criteria, and Cajamarca is considered one of the best coffee-growing regions in the country."
This is the third limited-time, single-origin coffee offered at 7-Eleven. The others were from Matagalpa, Nicaragua and Chiapas, Mexico. Available year-round, the retailer's 100% Colombian coffee is now made with Rainforest Alliance Certified single-origin beans.
The Rainforest Alliance is an international nonprofit organization that seeks to conserve biodiversity and ensure sustainable livelihoods. Carrying the Rainforest Alliance Certified seal with the little green frog means the 100% Arabica beans for 7-Eleven stores' new coffee are sourced from coffee growers whose farms are required to meet strict standards designed to protect the environment, conserve wildlife and promote the well-being of local communities.
7-Eleven is also working with Conservation International (CI) to set measurable corporate social responsibility (CSR) goals to reduce its environmental footprint. 7-Eleven's CSR mission has three focus areas: planet, products and people. The retailer is a member of CI's Business and Sustainability Council, a forum for corporate leaders taking positive environmental actions in their businesses, to explore mutually beneficial ways to further reduce its environmental impact.
As part of its CSR objectives, 7-Eleven will continue to seek out responsibly sourced coffees and other products and packaging with less environmental impact.
Peru single-origin coffee from Cajamarca is available for a limited time at participating 7-Eleven stores.
Based in Irving, Texas, 7-Eleven Inc. is the world’s largest convenience-store chain and is ranked No.1 on CSP’s 2017 Top 202 list of the largest c-store chains in the United States.