Acosta Appoints New President of Foodservice

Crown has nearly 30 years of CPG marketing experience

JACKSONVILLE, Fla. — Consumer-packaged goods (CPG) sales and marketing agency Acosta has named Taylor Crown president of foodservice.

Crown has nearly three decades of foodservice and CPG marketing experience. He has held roles with Hillshire Brands, Tyson Foods, T. Furr & Associates, Buzz Crown Enterprises Inc. and more. He joins Acosta from Exceeda, a computer software company, where he was senior director of sales and solution consulting.

"We are thrilled to welcome Taylor to the Acosta family," said Darian Pickett, CEO of Acosta. "With his extensive background in foodservice and CPG, coupled with agency and leadership experience, we feel confident he will help us fulfill our potential as an industry leader in the foodservice channel while continuing to deliver unmatched performance and service for our clients, operators and distributors."

Crown earned his MBA from Wake Forest University and holds a bachelor's degree from Virginia Commonwealth University.

"I'm excited to join the Acosta team and return to my agency roots," Crown said. "I was drawn to Acosta's commitment to providing expertise wherever shoppers choose to purchase their meals. I'm looking forward to expanding our influence in the industry and believe we have the opportunity to define the future of the foodservice sales agency model."

Jacksonville, Fla.-based Acosta provides a range of outsourced sales, marketing and retail merchandising services for more than 70,000 convenience stores in the United States and Canada.

CSP’s 2020 Convenience Retailing University conference will dig deep into category sales trends and best practices. We’ll also name our Category Managers of the Year. Click here to request an invitation to CRU.

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