Foodservice

Advantage Sales & Marketing Acquires Marlin Network

Services go from point of purchase to point of consumption

IRVINE, Calif. -- Advantage Sales & Marketing LLC has expanded its marketing capability and expertise in foodservice with the acquisition of Marlin Network Inc., which operates five independent business units, Marlin, deep, The Alchemedia Project, Food IQ and StarAwards. Marlin Network has a 30-year legacy of designing high-impact creative and strategic marketing campaigns that drive sales, build brand awareness and foster brand engagement for leading brands.

Advantage Sales & marketing

“This is exciting news for Advantage. Together with Waypoint, our foodservice sales organization, we now offer services that encompass coverage from point-of-purchase through to point-of-consumption for brands and operators. This acquisition also enhances our marketing expertise, and improves our value proposition and effectiveness for a variety of clients, customers and industries,” said Tanya Domier, Advantage CEO.

“Our partnership with Advantage will provide us with greater access to resources and talent to help brands reach consumers at home and away from home. We will generate more impactful programs through better synchronization with sales strategies and deeper investment in data and analytics, expand our operating geographies, and offer new opportunities for our talented associates here in Springfield and throughout North America,” said Dennis Marlin, founder and CEO of Marlin Network.

Marlin Network will continue to be led by Dennis Marlin. The division will continue to be based in Springfield, Mo. It represents more than 80 food and beverage brands.

Founded in 1987, Irvine, Calif.-based Advantage Sales & Marketing is a sales and marketing solutions company committed to building brand value. Advantage’s customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services like shopper, experiential, digital/social and multicultural marketing, for the grocery, drugstore, club, convenience-store, natural/specialty, consumer electronics, home center and foodservice industries.

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