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Foodservice

BP's Burrito Summer

Tiered rollout of six new burritos in ampm stores
SANTA CLARA, Calif. -- BP's ampm convenience stores are wrapping up summer with the August premiere of six new burritos to add some spice to the marketplace. The tiered rollout will begin in eastern U.S. areas in early August and finish in the western United States two weeks later. The burritos join the jelly roll and sugar cookie as the latest products in the ampm Hispanic proprietary line.

"Burrito sales are strong in c-stores, often accounting for 20% of cold deli sales," said Andrew Baird, BP's vice president of marketing for convenience retail. "However, there is limited [image-nocss] variety available in most cases. This created an opportunity for ampm's proprietary brand to really stand out."

The burritos contain quality ingredients, are wrapped in hand-stretched flour tortillas, weigh 6 ounces each and contain 0 grams of trans fat.

They include the following:
The Works with smoked ham, bacon, sausage, eggs, hash browns and three cheeses. Chorizo con Papas containing chorizo, eggs, potatoes and a three-cheese blend. Cilantro Chicken featuring seasoned chicken, corn salsa and cheese. Pork Carnitas with seasoned pork, cheese, rice and black beans. Pork Chile Verde with seasoned pork, roasted peppers and beans. Beef Ranchero containing shredded beef, three cheeses and pinto and black beans. The burritos will debut in the cold deli case. The Works and Chorizo con Papas serve as breakfast fare and will also be available in the hot-food area starting in September.

The suggested retail price of $1.99 should help the new offerings appeal to all customers, according to Baird.

"Our culinary team worked for months to develop unique flavors available only at ampm c-stores," said Baird. "Burritos have widespread appeal, but people are looking for a place to get premium products. ampm is ready to create that destination, not only for the Hispanic demographic, but every consumer."

The ampm brand was founded in 1978 in Southern California by Atlantic Richfield (ARCO), which was acquired by BP in 2000. ARCO-branded ampm stores are currently found in California, Nevada, Oregon, Washington and Arizona; BP-branded ampm stores are located in Chicago, Indianapolis, Pittsburgh, Orlando, Columbus, Cleveland, Cincinnati and Atlanta. BP supplies more than 15 billion gallons of gasoline every year to U.S. consumers through 12,000 retail outlets. BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, ARCO, ARAL and Burmah Castrol.

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