WESTFIELD, Wis. — Convenience-store foodservice supplier Brakebush Bros. Inc. has debuted its antibiotic-free chicken at participating retailers.
The antibiotic-free chicken options include precooked, sliced and diced chicken breasts and ready-to-cook, individually quick-frozen breast fillets, tenders and chunks. Brakebush aims to help foodservice operators meet consumer demands for healthy protein options and provide them with menu flexibility with the new offering, the company said.
“About three to four years ago, we saw the push for healthier options and consumers wanting cleaner-label products,” Steve Ross, marketing manager for Brakebush, told CSP Daily News. "Adding [antibiotic-free] products made sense to address these concerns. More and more of our chain accounts were requesting [antibiotic-free] products, and we wanted to grow our business with operators that were looking for cleaner-label products.”
While chicken is Brakebush’s only antibiotic-free option available at retailers, the company is exploring opportunities to expand these types of offerings in the future, Ross said.
Founded in 1925, Brakebush is a U.S. family-owned and -operated company with production facilities in Westfield, Wis., where it has its headquarters, and Irving, Texas. The company offers various chicken products, programs, promotions and culinary support to help retailers grow their foodservice programs. Its chicken portfolio includes wings, thighs, tenderloins, fillets, sliders, chicken burgers, popcorn chicken, cutlets, strips nuggets and patties, among other products.