Foodservice

Bring on Burrito Day: Convenience-Store Chains Celebrate With Deals

Yesway and Allsup’s; 7-Eleven, Speedway and Stripes; and Maverik and Kum & Go deliver special offers April 3
Burrito offers at Yesway and Allsup's, 7-Eleven, and Maverik and Kum & Go
Images above courtesy of Yesway, 7-Eleven and Maverik; below: Allsup’s

Three groups of convenience-store brands are rolling out offers for National Burrito Day, which is April 3. Here are the one-day offers from the chains:

Yesway and Allsup’s

Rewards members at Yesway and Allsup’s, owned by Fort Worth, Texas-based BW Gas & Convenience Holdings, can purchase a World Famous Allsup’s Beef & Bean Burrito paired with a 32-ounce Tallsup fountain drink for $1.99 (pictured right).

This offer will be available at all stores that carry Allsup’s burritos and is limited to Yesway and Allsup’s rewards members.

Allsup’s hand-wrapped World Famous Beef & Bean Burritos are made with slow-cooked beans, seasoned beef, melty cheese and a proprietary blend of spices.

“National Burrito Day is a favorite occasion for our team and our customers,” said Tom Trkla, chairman and CEO of Yesway. “We’re excited to celebrate with this exclusive offer and invite all burrito fans to join the fun as rewards members.”

In an April Fools’ Day joke, Yesway posted a story about its new, “soon to be traveling across North America” Burrito Cruiser (pictured below), and included tour dates in New Mexico and Texas cities.

“The wait is over,” the story read. “After years of secret development in our test kitchens, Yesway & Allsup’s proudly unveils the Burrito Cruiser. The world’s first delivery vehicle designed with your taste buds in mind.”

Clicking on “Reserve for Your Next Event” took users to a page that read “Happy April Fools’ Day! Thank you for being a great sport. Here’s a reward for playing along.” It included the option for rewards members to redeem a coupon for $3 off a hot food item. 

Allsup's April Fools' Day joke: Burrito Cruiser

 

7-Eleven

Irving, Texas-based 7-Eleven, along with its Speedway and Stripes brands, is offering burritos for $5 at its Laredo Taco Company restaurants. 

Selections include the Chicken Fajita Burrito (pictured top left) or new shrimp burrito meal deal options, which are available through April 29. The new Shrimp Fajita Burrito includes shrimp, grilled fajita veggies and spices, while the Creamy Chipotle Shrimp Burrito pairs shrimp with a smoky, chipotle sauce. Laredo Taco Company restaurants also serve fresh flour tortillas daily with a salsa bar offering a variety of salsas and pico de gallo.

“Our customers love bold flavors, and National Burrito Day is the perfect time to introduce these crave-worthy shrimp burritos," said William Armstrong, senior vice president of restaurant operations at 7-Eleven.

Maverik and Kum & Go

At Salt Lake City, Utah-based Maverik, which also owns Kum & Go, Maverik’s Adventure Club and Kum & Go’s &Rewards members can get 50% off all burritos April 3—while Maverik’s Nitro cardholders can get one free burrito.

Included in the National Burrito Day offer is the M.O.A.B “Mother of All Burritos” (pictured bottom left), a burrito containing black forest ham, applewood smoked bacon, Maverik’s own country sausage, scrambled eggs, tater tots and natural three-cheese blend.

“Burrito fanatics can start their morning with breakfast burritos boldly stuffed with tater tots, scrambled eggs and a wide range of other premium ingredients,” Maverik said. “For lunch and dinner, fan-favorite options include the Beefy Cheese and Tot burrito and the Buffalo Chicken Ranch burrito.”

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