Social-media bonanza
"Every year, BYOC gets bigger, and customers get more creative," said Laura Gordon, 7-Eleven’s vice president of marketing and brand innovation. "Year-round, people show their personality through their striped and swirled Slurpee selections. On BYOCup Day, fans can customize their slurping experience even more by filling their own cup of their choice and sharing their crazy creations on social media."
To encourage social media participation, 7-Eleven is using the hashtag #BYOCupDay so Slurpee fans can share their creative cups on Twitter, Facebook and Instagram. Snapchat users can follow REALLYSLURPEE for updates on BYOC. A special BYOCup Day geo-filter, available only at 7-Eleven stores May 19 and 20, adds extra color to snaps of the Slurpee fans unofficially competing for the honor of most unusual cup.