The quick-service restaurant’s latest concept showcases its beverage offerings with eight cold beverages served on tap, such as cold brew, nitro coffee and iced tea. The design also features a drive-thru for mobile ordering only. Last year, Dunkin’ tested about 30 next-generation stores with variations of the model.
For the grand opening, Broyles Hospitality hosted a radio remote, coffee giveaways for a year, samples and photo opportunities with local and corporate mascots.
“Broyles Hospitality is very excited to be a part of the future of the Dunkin’ brand,” said Arie Kotler, president and CEO of Broyles Hospitality and CEO of GPM. “We are thrilled to launch the second next-generation store in the state of Tennessee. This next-gen store will offer a modern dining experience with a contemporary design and innovative technologies. We look forward to serving the community now that we have opened the doors of this brand-new Dunkin’.”
Besides the beverage-first concept, Dunkin’ has also rebranded to cut into retailers’ $11.9 billion beverage market. This month, Dunkin’ has started phasing out the “Donuts” from its name, signaling that the company is primarily a coffee brand.
Broyles Hospitality is a Dunkin’ franchisee that owns eight stores in Tennessee and Virginia. Parent company GPM Investments LLC is based in Richmond, Va., and has a network of approximately 1,400 convenience stores under a variety of names, including Fas Mart, Shore Stop, Scotchman, Admiral, BreadBox, Young’s, Li’l Cricket, Next Door Store, Village Pantry, Apple Market and Jiffi Stop. It is No. 6 in CSP's2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.