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Foodservice

C-StoreNew Introduces Rowdydow BBQ to Convenience Channel

Offering aims to help retailers win dinner
Photograph courtesy of C-Store New

NEW LENOX, Ill. -- C-StoreNew added a barbecue foodservice concept to its convenience-store portfolio. The national broker of c-store products now offers Rowdydow BBQ.

Over the past 10 years, Angela Keaveny, founder of Rowdydow BBQ, has translated her father’s barbecue recipe into a turnkey solution for foodservice operators.

The antibiotic-free pulled pork and brisket products are sourced from family-owned farms, hand-seasoned and live fire smoked.

Rowdydow BBQ also arms retailers with recipes, pricing guides, ingredient pairings and marketing strategies.  

“The convenience-store channel continues to expand into more foodservice items, especially focusing now on take-home meals and the dinner daypart,” said Michael Zielinski, president of  MEZ Enterprises Inc., parent company of C-StoreNew. “We are honored to represent Rowdydow BBQ and excited to introduce this product to the industry.” 

C-StoreNew is based in New Lenox, Ill. The company represents brands such as Colibri Lighters, InComm PrePaid Financial Services, Minute Mixology and Beer Blizzard.

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