Campbell Debuts Sippable Soup

Company positions the addition to the Well Yes line as a snack
campbells well yes sipping coup
Photograph courtesy of Campbell Soup Co.

CAMDEN, N.J. -- The Campbell Soup Co. has added grab-and-go Well Yes Sipping Soups to its line of Well Yes Soups. With the launch, the Camden, N.J.-based canned soup producer is catering to on-the-go snackers.

The soups are available in five flavors: Tomato & Sweet Basil; Butternut Squash & Sweet Potato; Roasted Red Pepper & Tomato; Harvest Carrot & Ginger; and Sweet Corn & Roasted Poblano.

At 200 calories per cup, the product provides 20% of consumers’ vegetable serving. The soups can be enjoyed hot or at room temperature for customers who cannot be slowed down by a microwave. Free of GMOs and artificial flavors and colors, the product line also hits on several prominent health trends. 

“With convenience-focused daytime snacking on the rise and a desire to find more nutritious options, consumers are hungry for quick and easy solutions that deliver on taste,” said Diego Palmieri, chief marketing officer for Campbell Meals and Beverages. “Well Yes Sipping Soups were crafted to provide delicious real food ingredients with drinkable vegetable nutrition, in a convenient and affordable on-the-go package.”

Earlier this year, the food company centralized its core business operations to keep up with the rapidly changing food-industry landscape. As COO, Luca Mignini now oversees the soup, simple meals, snacks and shelf-stable beverage portfolios.

Camden, N.J.-based Campbell Soup produces foods and meals, such as soup and sauces, snacks and healthy beverages. Its brand portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens, Garden Fresh Gourmet, Pacific Foods, Snyder's of Hanover, Lance, Kettle, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald, Late July and others.

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