Casey’s Launches Midwest Mystery Pizza

Pie-naming contest offers customers chance to win free pizza for a year
Photograph courtesy of Casey's General Stores

ANKENY, Iowa — Convenience-store retailer Casey’s General Stores has debuted its Midwest Mystery Pizza, a combination of pulled pork, bacon, Sweet Baby Ray’s BBQ sauce and fire-roasted corn on one pie.

Casey's is promoting the new offering with a Name-Our-Pizza contest. Casey’s will accept submissions through Sept. 14. It will reveal the top three names and put them up for public voting, which will occur Sept. 16-22. The chain will announce the winning name Sept. 28, and the person who submitted it will receive free Casey’s pizza for a year.

“Casey’s is based in the heart of the Midwest, and we really wanted to showcase this with the ingredients on our new Midwest Mystery Pizza,” said Art Sebastian, vice president of digital experience for Casey’s. “We’ve had fun engaging with people on social media about what the ingredients might be and we’re excited to hear what they come up with for names once they’ve tried it. We hope they’re just as passionate about the Midwest Mystery Pizza as they are about our other pizzas.”

In August, Casey’s launched a social-media campaign asking fans to guess what ingredients might be on the new Midwest Mystery Pizza. Hundreds of consumers responded, some of whom guessed crispy chicken, chili, macaroni and cheese, brisket, steak and more.

Based in Ankeny, Iowa, Casey’s has nearly 2,100 convenience stores in 16 states throughout the Midwest. The chain is No. 4 in CSP’s 2019 Top 202 ranking of c-store chains by number of retail outlets.

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