Choice Market Partners With Prefare Meals to Launch Meal Kits

Customers can prepare the dishes in less than 15 minutes
choice market logo

DENVER -- Choice Market has announced another initiative aiming to save consumers some time. The Denver-based grocery, restaurant and convenience-store hybrid is rolling out gourmet meal kits with the help of Prefare Meals, a local player in the space.

Each meal kit takes less than 15 minutes to prepare and serves two to three people. The new menu items start at $20 and total about $10 to $13 per serving.

The health-forward c-store plans to introduce four new recipes each week. With on-trend yet familiar flavors, the meal kit options include Bacon Wrapped Beef Meatloaf with tomato glaze and lemon herb vegetables; Chicken Parmesan with bow tie pasta and sauteed veggies; Indian Lentil, Sweet Potato and Seasonal Greens Stew; and Three Cheese Pizza with Kale Caesar Salad.

Customers can pick up the meal kits in store or get them delivered to their door via Uber Eats.

Earlier this month, Choice rolled out catering. Customers can choose from box lunches, platters and buffets. The program is built to accommodate dietary preferences, such as vegan, gluten-free and dairy-free.

This fall, the retailer announced it is developing a format with online ordering and frictionless checkout options. The store is enabled with artificial intelligence will allow consumers to skip the checkout altogether. Consumers will also be able to pay ahead through a mobile app.  

“There's nothing more valuable than our customers’ time, and we are really excited to offer this new format, which allows them to combine several different shopping occasions in one stop, while providing them the option to skip the checkout process altogether,” said Mike Fogarty, founder and CEO of Choice Market. “If customers cannot make it to the store, we will deliver any of our products to their doorstep within 45 minutes. That is true convenience.”

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