Circana LLC is making a “significant expansion” in its coverage of the convenience-store channel, the Chicago-based market research firm announced Wednesday.
The new offering is built on point-of-sale (POS) data from 40 of the top convenience-store chains, the company said. It now examines $15 billion in annual sales from prepared foods, dispensed beverages and fresh products.
“This granular, item-level data provides a much more complete picture of the business, moving beyond traditional convenience product tracking,” Circana said.
For the first time, clients can access detailed, item-level data on single-serve and dispensed beverage purchases, moving beyond traditional convenience product tracking, Circana said.
The expansion is powered by the Integrated Fresh solution, which “addresses a critical gap in market coverage by offering a more complete view of fresh food performance,” Circana said. “This allows brands and retailers to unlock faster insights, improve decision-making and identify new growth opportunities.”
With this expanded coverage, Circana said it delivers “more comprehensive insights into total perishable sales across U.S. convenience-store retail chains.”
By providing a “significantly more complete market view that includes these vital fresh food and beverage categories, we are giving our clients the clarity they need to make more informed, strategic decisions in a competitive environment,” said Wei Lin Wong, president of consumer packaged goods for Circana.
The expanded coverage is now available and offers reporting at the total U.S. chain convenience level as well as for individual retail accounts.
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