Foodservice

Country Star Lee Brice Inspires Casey's Promotion

New menu items, fountain club, concert giveaway part of retailer's Summer of Freedom
Lee Brice at Casey’s General Stores
Photograph courtesy of Casey's General Stores

ANKENY, Iowa A chance for a customer to win a live concert from country star Lee Brice is the top prize in an upcoming summer of giveaways at Casey’s General Stores. The 2021 Academy of Country Music Awards award-winning artist will play a show in the winner’s home town. Casey’s also is introducing new menu items and deals and a Fountain Club.

Now through Sept. 7, Casey’s rewards members who buy qualifying food, drinks and fuel will be automatically entered into the Summer of Freedom sweepstakes. Customers can sign up online or in the Casey’s mobile app and then save the Summer of Freedom Sweepstakes offer for another free entry and chance to win. It will also accept mail-in entries. 

In addition to the Brice sweepstakes, Casey’s rewards members have the chance to win millions of free prizes instantly, including food, drinks and bonus points. With the new Fountain Club, every fifth fountain drink purchased is free.

Casey’s is also introducing two food specials inspired by Brice.

The Lee Brice Combo features Casey’s new BBQ chicken sandwich and a medium fountain drink for $5. And taking a cue from Brice's hit song, Casey’s "Parking Lot Party" pizza deal offers two single-topping pizzas, one order of new, made-from-scratch cheesy breadsticks and two 2-liter bottles of Casey’s soda for $24.99. Customers use the code LEEBRICE if ordering online.

Based in Ankeny, Iowa, Casey’s operates retail fuel outlets and convenience stores in 16 Midwestern states, primarily Iowa, Missouri and Illinois.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners