Foodservice

Cumberland Farms Opens Farmhouse Fresh To Go Restaurant Concept

Store within a store sells freshly made sandwiches, bakery products, specialty coffee
Photograph: Shutterstock

WESTBOROUGH, Mass. —Cumberland Farms has opened its first Farmhouse Fresh To Go restaurant concept, which was inspired by a traditional European bakery-cafe.

The store is located within an existing Cumberland Farms convenience store in Westborough, Mass. It offers freshly made sandwiches, bakery products and specialty coffee. Sandwiches and wraps are made daily with fresh-baked bread. The menu also includes paninis, pasties, pizza, muffins and cookies— all of which are prepared each morning in the on-premise kitchen.

The convenience-store retailer plans to expand the concept by the end of the year to several Cumberland Farms locations across New England.

"We are committed to meeting the needs of our guests and recognize their increased demand for fresh, high-quality prepared food," said George Fournier, president of EG America, which owns Cumberland Farms. "We are excited to launch Cumberland Farms' first-ever Farmhouse Fresh To Go store in the hometown of our headquarters and look forward to bringing Farmhouse Fresh To Go and its delicious menu to additional communities this year."

Farmhouse Fresh To Go is open from 6 a.m. to 6 p.m. Monday through Friday and from 6 a.m. to 4 p.m. on Saturday and Sunday.

Blackburn, U.K.-based EG Group acquired Cumberland Farms and its nearly 660 c-stores in the Northeast and Florida in 2019. EG America LLC is No. 5 onCSP's 2020 Top 202 ranking of c-store chains by number of retail outlets.

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