Foodservice

Dreamy Creamer Deal

whiteWave, CreaMiser roll out new program

BROOMFIELD, Colo. & SCOTTSDALE, Ariz. -- WhiteWave Foods and CreaMiser Products Corp. have announced a bulk creamer strategic growth program for the convenience store industry.

Featuring CreaMiser refrigerated creamer dispensers and International Delight and LAND O LAKES branded creamers, this new program offers c-stores the ability to further enhance their coffee offering by incorporating an easy-to-use dispenser with nationally branded bulk creamers.

By partnering with CreaMiser, we are able to offer convenience store customers [image-nocss] a delicious and premium one-stop branded creamer solution. Right now, our portion control business serves small to medium convenience stores. This new bulk creamer program will help us accommodate customers who have a higher-volume hot beverage bar, said Karl Miller, brand manager of creamer strategy for WhiteWave Foods.

Anthony Piccirillo, president of CreaMiser Products, confirmed the synergies between the two companies. With our expertise in cream dispensing and customer service, and WhiteWave Foods expertise in marketing and product mix, we will truly offer our customers something special and unsurpassed in today's competitive marketplace.

The bulk creamer for use in the CreaMiser dispensers includes International Delight French Vanilla, Hazelnut, Vanilla Toffee Caramel and LAND O LAKES Half & Half, Whole Milk, and 18% Light Cream. All products are packaged in single use, disposable dairy bags and distribution is available nationally. A multi-function condiment center designed for use with CreaMiser dispensers and portion controls is also available as part of this new creamer program.

WhiteWave Foods was established when Dean Foods consolidated much of its branded business into one consumer packaged goods organization. Headquartered in Broomfield, Colo., WhiteWave Foods is maker of certified organic brands including Silk Soymilk, the nation's first refrigerated soymilk, and Horizon Organic dairy products. WhiteWave Foods also produces International Delight coffee creamer, LAND O LAKES fluid and cultured dairy products and Hershey's Milks and Milkshakes.

CreaMiser Products, Scottsdale, Ariz., manufactures and markets bulk cream dispensing programs for the convenience and foodservice industries.

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