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Dunkin’ Donuts Debuts Digital ‘Time to Coffee’ Campaign

Website tells New York City customers exactly how long it will take to get a cup

NEW YORK – On National Coffee Day, Dunkin’ Donuts—the chain that made “time to make the doughnuts” a catchphrase in the 1980s—has debuted “Time to Coffee,” a digital campaign enabling New York City residents and visitors to determine how they can obtain the chain’s coffee at the fastest-possible speed, according to a report by Adweek.

Dunkin’ Donuts Tome to Coffee

The baked goods and coffee chain worked with Johannes Leonardo and Trilia Media to build timetocoffee.com, which analyzes two sets of data—the walk times to Dunkin' locations in the Times Square area, and current wait times at each location—to determine which Dunkin' Donuts will get a customer coffee quickest, said the report.

Along with a “Get Coffee” button, the website says, “Hey New York, we’ve added some super high-tech line length data to your map so you know approximately how long it will take to get your daily cup of Dunkin’.”

Dunkin' Donuts, a leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories, has more than 11,400 restaurants in 39 countries worldwide. Based in Canton, Mass., it is part of the Dunkin' Brands Group Inc.

Click here to view the full Adweek report.

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