CANTON, Mass. -- Dunkin’ Donuts added 86 nontraditional locations in 2017 as part of its push to become a leader in hot dispensed-beverage options for on-the-go consumers.
The quick-service chain’s operators opened 12 units at rest stops and travel centers last year. Five of these were within Pilot Flying J travel centers; Dunkin' Donuts has committed to adding 20 more at Pilot Flying J sites this year. The expansion included full-service and self-service formats.
“Nontraditional restaurants continue to be an integral piece of what truly keeps America running on Dunkin,' by consistently introducing and providing our level of convenience and service to the on-the-go customer in markets nationwide,” said Chris Burr, director of nontraditional development for Dunkin' Brands, in a news release. “We're excited about the strong growth of the nontraditional sector in 2017, from being able to provide our signature cup of coffee at Kauffman Stadium in Kansas City to offering our selection of baked goods to the students on the University of Hawaii campus. We're eager to see where 2018 will take us.”
Colleges and universities were home to eight of the nontraditional units, with restaurants launching at George Mason University, Fairfax, Va.; Binghamton University, Binghamton, N.Y.; and the Air Force Academy, Colorado Springs, Colo.
The other venues include transit terminals, casinos, resorts, hospitals, stadiums, grocery stores and military bases.
"Dunkin' Donuts attributes much of its growth in this segment to our ability to blend opportunities in these unique venues across both our excellent traditional franchisee population as well as by working with nationally recognized nontraditional foodservice operators," Burr said.
Dunkin’ Donuts is based in Canton, Mass., and has more than 12,500 restaurants in 46 countries.