EG America is continuing meal deal offers into the new year.
Starting Jan. 8, EG America is selling a $3 Meal Deal featuring a sausage, egg and melted cheese breakfast sandwich on a croissant along with any size coffee, hot or iced. Customers can add a hashbrown for $1.
The Westborough, Massachusetts-based convenience-store chain’s deal is available only at Cumberland Farms stores in Connecticut, Massachusetts, Maine, New York, New Hampshire, Rhode Island, Vermont—and at Fastrac locations.
EG America is No. 5 on CSP's 2024 Top 202 ranking of convenience-store chains by store count.
“This breakfast promotion gives guests an affordable and satisfying way to jumpstart their day without breaking the bank,” said EG America, adding that there is a wide selection of coffee options along with a variety of creamers, sweeteners and flavorings.
“We understand the importance of providing high-quality, delicious meals at an affordable price,” said Mendy Meriwether, vice president of food, dispensed beverage and quick-service restaurants (QSRs). “Our $3 Meal Deal offers guests a quick and tasty breakfast option that doesn’t compromise on flavor or convenience, all at an incredible price. Whether on the way to work, running errands or grabbing a quick breakfast to go, our $3 Meal Deal is designed to fit any busy lifestyle and wallet.”
To combat the rise in meal deals at QSRs, c-stores including EG America in 2024 began to answer that foodservice challenge with a flurry of their own.
Cumberland Farms had a limited-time $5 Meal deal in the summer that included any two roller grill or pizza items, a drink and a side of chips.
Also in the summer, the c-store chain offered two doughnuts and a large hot or iced coffee for $4. This was followed by a deal in the fall.
Founded in 2001 by the Issa family, Blackburn, United Kingdom-based EG Group is a gasoline forecourt and retail convenience operator with more than 6,200 sites across the United Kingdom and Ireland, Europe, the United States and Australia. In 2018, EG Group established itself in the United States as EG America by acquiring Kroger’s 762-site c-store network, which included the Turkey Hill, Loaf 'N Jug, Kwik Shop, Tom Thumb and Quik Stop banners. It acquired TravelCenters of America’s Minit Mart convenience-store business in 2018. The portfolio included 225 c-stores. And in 2019, among other acquisitions, EG Group acquired Cumberland Farms and its nearly 660 c-stores in the Northeast and Florida.
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