Slush brand Frazil has acquired the equipment and customer accounts of Berkeley Street Beverage, a Southern California-based frozen beverage provider, the Salt Lake City-based company said Thursday.
“This acquisition allows us to build upon the strong customer relationships and local presence that Berkeley Street Beverage has developed over the years,” said Kyle Freebairn, CEO of Frazil. “We’re excited to welcome these new accounts into the Frazil network and look forward to providing outstanding service, dependable equipment and high-quality products—with the added support and scale of the Frazil brand.”
Berkeley Street Beverage, Santa Monica, California, has operated in Southern California for more than 20 years, Frazil said.
“This strategic asset acquisition enhances Frazil’s ability to directly serve more customers in the region and expands its reach in one of the nation's most dynamic markets,” Frazil said.
With this acquisition, Frazil said, it will assume direct responsibility for all acquired accounts and ensure a smooth transition, including uninterrupted service and supply of Frazil’s products.
The frozen drink Frazil, known for its flavor lineup and unique texture, started as a side project to a snow cone stand more than 20 years ago, the company said. Frazil has more than 50,000 machines installed in convenience stores, schools, theaters, amusement parks and more.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.