Foodservice

F’real Debuts Snickers Milkshake

Marks company’s first partnership with Mars Wrigley
F’real Debuts Snickers Milkshake
Photograph courtesy of f'real

EMERYVILLE, Calif. — On-the-go, blend-it-yourself shakes and smoothies company F’real has added a Snickers milkshake to its offerings.

The f'real Snickers milkshake joins a lineup of a dozen f'real flavors, including other popular confectionery brands. This newest flavor to join the f'real assortment marks the first partnership between f'real and Mars Wrigley, the makers of the iconic Snickers bar.

“We are honored and excited to be partnering with Mars Wrigley on this new addition to our family of flavors,” said Alejandra Alcaraz, product marketing manager. “The new f'real Snickers milkshake truly encompasses the essence of this tried-and-true chocolate bar, allowing our consumers a new way to unwind and indulge.”

This new milkshake, available now, brings together two popular convenience-store go-to treats, the Emeryville, Calif.-based company said. It is available at all f'real locations in the United States and becomes a part of the permanent flavor assortment.

F’real foods is a wholly owned subsidiary of Buffalo, N.Y.-based Rich Products Corp. It sells products at more than 20,000 locations in the United States and Canada, including convenience stores, colleges, universities and military bases.

Mars Wrigley, Chicago, has been family owned for more than 100 years.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

More Evidence Suggests an Improving Fast-Food Market

Burger King and Popeyes saw improving sales in October behind better promotions; but lower gas prices and easing inflation may also be driving those results

Company News

Hurricane Helene’s Effects Felt Far and Wide

Convenience stores across the Southeast and beyond grapple with effects of hurricanes

Foodservice

Grocers Are Not Quite the Pizza Chain Competitors That We Thought

We’ve long thought that pizza delivery chains were in a tough fight against the grocery store; comments from Domino’s and data from Technomic say otherwise

Trending

More from our partners