F’real Debuts Snickers Milkshake

Marks company’s first partnership with Mars Wrigley
F’real Debuts Snickers Milkshake
Photograph courtesy of f'real

EMERYVILLE, Calif. — On-the-go, blend-it-yourself shakes and smoothies company F’real has added a Snickers milkshake to its offerings.

The f'real Snickers milkshake joins a lineup of a dozen f'real flavors, including other popular confectionery brands. This newest flavor to join the f'real assortment marks the first partnership between f'real and Mars Wrigley, the makers of the iconic Snickers bar.

“We are honored and excited to be partnering with Mars Wrigley on this new addition to our family of flavors,” said Alejandra Alcaraz, product marketing manager. “The new f'real Snickers milkshake truly encompasses the essence of this tried-and-true chocolate bar, allowing our consumers a new way to unwind and indulge.”

This new milkshake, available now, brings together two popular convenience-store go-to treats, the Emeryville, Calif.-based company said. It is available at all f'real locations in the United States and becomes a part of the permanent flavor assortment.

F’real foods is a wholly owned subsidiary of Buffalo, N.Y.-based Rich Products Corp. It sells products at more than 20,000 locations in the United States and Canada, including convenience stores, colleges, universities and military bases.

Mars Wrigley, Chicago, has been family owned for more than 100 years.

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