F’real Foods Relaunching Brand

Includes new products, redesigned packaging and marketing campaigns
Photograph courtesy of f'real foods

EMERYVILLE, Calif. — Frozen-beverage manufacturer f’real foods will launch a variety of new products, redesigned packaging and marketing promotions as part of its brand relaunch in March 2020.

F’real will launch new fruit and plant-based smoothies in Strawberry Banana, Mango and Acai Berry flavors, which will have fewer calories and less sugar than its existing smoothie line, the company said.

F’real will also debut a new line of shakes, each of which contain more than 15 grams of plant-based protein and reduced sugar. The shakes will come in Cold Brew, Peanut Butter and Chocolate and Salted Caramel flavors.

The classic milkshakes—available in Vanilla, Oreo Cookie & Cream, Peanut Butter Cup With Reese’s and Mint Chip—aren’t going anywhere, though.

“Market research indicates that consumers, in addition to loving indulgent frozen beverage options, want great-tasting, convenient snacks that have healthier ingredients,” the company said. “Because our consumers have told us that they want to indulge more responsibly, we are sensible-sizing our entire portfolio. Our milkshakes, smoothies and protein shakes will move from 16-ounce to 12-ounce servings. The new 12-ounce cups will be launched in vibrant packaging that also easily differentiates each product segment.”

F’real foods is a wholly owned subsidiary of Rich Products Corp. and is based in Emeryville, Calif. Its products are sold at more than 19,000 locations in the United States and Canada, including convenience stores, colleges, universities and military bases.

CSP’s 2020 Convenience Retailing University conference will dig deep into category sales trends and best practices. We’ll also name our Category Managers of the Year. Click here to request an invitation to CRU.

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