NEW YORK — E-commerce veteran Anna Fabrega is Freshly's first chief commercialization officer. Fabrega will lead the fresh-prepared meal delivery service’s growth and strategic partnership initiatives, building and leading teams across marketing, brand, menu development, customer experience and sales.
Fabrega’s experience includes running a multibillion-dollar e-commerce business to working alongside startup innovators. Under her leadership as chief commercialization officer, the weekly meal subscription service will continue to grow its range of convenient fresh prepared meals while simultaneously scaling and innovating.
"As we continue to scale, we are dedicated to supporting rapid innovation across our meals portfolio, brand and customer base,” said Freshly Founder and CEO Mike Wystrach. “Anna's years of industry expertise will be a key ingredient in our success."
A native of Panama, Fabrega brings nearly 20 years of diverse experience across food, retail and e-commerce industries. She has held leadership positions at the convenience-store chain Stripes, which was acquired by Irving, Texas-based 7-Eleven Inc. in 2017, as well as Microsoft and Amazon. At Amazon, she ran multibillion-dollar e-commerce businesses and built new innovation from the ground up. Most recently, she led the Amazon Go "just walk out" frictionless brick-and-mortar stores and Amazon Kitchen private-label fresh foods businesses.
"As a working mother of two and someone who's passionate about food, Freshly's mission truly resonates with me," Fabrega said. "Even prior to joining the team, I was a loyal Freshly customer. I strive to eat tasty, healthy food, but rarely have enough time for meal prep during the workweek. Plus, the convenience frees up more quality time with my family. I'm excited to join Freshly as we continue to innovate, scale and work to solve similar challenges for customers who are looking for convenient and healthy meal solutions."
Since joining the Nestle USA family last year, Freshly remains focused on continuing to scale and meeting the growing demand for nutritious, tasty and convenient meals at home. Wystrach founded the company in 2012 with the goal of breaking down the barriers to healthy eating, without compromising convenience.
Most recently, Freshly launched FreshlyFit, the company's first dedicated product line designed for consumers looking to command their health and fuel active lifestyles. Freshly operates assembly and distribution facilities in Arizona, Maryland, New Jersey, California and Georgia and delivers more than 1 million meals a week to customers in 48 states.
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