PITTSBURGH -- Grocer Giant Eagle Inc. has taken another step in positioning its convenience-store brand as a strong foodservice competitor. The Pittsburgh-based GetGo chain is trying out meal-delivery service Grubhub.
GetGo began its partnership with Grubhub at one of its Pittsburgh locations last week. The c-store chain is also set to test Uber Eats as a delivery partner at a Columbus, Ohio, location, according to a report in the Pittsburgh Post-Gazette.
“Our kitchen has been evolving over the last year,” Jon Cox, director of fresh food for GetGo, told the newspaper. “We want to be seen as a restaurant first. Grubhub seemed to be a great evolution for us.”
Third-party delivery is not the only way the retailer is working to create a frictionless customer experience. As part of Giant Eagle’s updated app, GetGo customers can order ahead for pickup.
A “big battle” is coming now with fast-food chains such as McDonald’s, KFC and Taco Bell investing in the $100 billion delivery market, said Todd Hale, Nielsen consultant and principal with Cincinnati-based Todd Hale Inc., at the recent 2018 NACS State of the Industry Summit in Chicago. There’s a lot of activity going on in this space, Hale said.
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