Foodservice

Global flavors drive c-store food innovation as Latin American and Asian options surge

Convenience retailers can capitalize on growing consumer demand for international cuisine with a few operationally friendly, handheld options

In a recent “At Your Convenience” podcast, CSP sat down with industry experts Bill Flack, senior vice president, head of foodservice strategic business, and Ed Shabaz, vice president of sales, director-foodservice and CPG, both from Ajinomoto Foods North America. According to Flack and Shabaz, this trend is being driven primarily by younger demographics including millennials and Gen Z consumers.

Latin American cuisine continues to dominate growth, with core items like tacos and burritos expanding to include trending options such as Birria tacos and elote. Empanadas are particularly well-suited for the convenience channel, showing 12% menu growth due to their portable nature and operational efficiency.

On the Asian front, dumplings and pot stickers are gaining significant traction. These handheld items appeal to consumers seeking authentic global experiences while offering retailers operationally friendly solutions that require minimal labor and hold well under heat lamps.

Listen to the full “At Your Convenience” podcast episode above for deeper insights into how convenience retailers can successfully implement global flavor programs and stay ahead of emerging food service trends.

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