GPM Investments’ Refresh Promises to be Refreshing

Retailer reviving fountain drink assortment in 260 stores, offering most popular flavors based on IRI data
GPM Investments LLC fountain service
Photograph courtesy of GPM Investments

RICHMOND, Va. Retailer GPM Investments LLC is refreshing its fountain assortment in 260 stores across its family of community convenience-store brands.

As part of the initiative, GPM, which recently started selling beer at eight new locations, also will update all decals across fountain valves and run diagnostics on existing fountain systems.

Using the latest IRI data, GPM will implement three new regional planograms reflecting customer preferences by geographical market.

In addition, the project will continue to install updated fountain assortments throughout the summer.

“We’re excited to bring our customers some of the most popular and refreshing beverages this summer,” said Ruth Ann Lilly, vice president of merchandising and marketing at Richmond, Va.-based GPM, which recently launched checkout impulse racks. “Our goal is to make sure that, when a customer walks into one of our stores, they can expect to find their favorite drink. This project is one of many initiatives to improve customer experiences in our stores, and we’re looking forward to seeing how our customers respond.”

Richmond, Va.-based GPM operates or supplies stores in 33 states and Washington, D.C. Brands include Fas Mart, Shore Stop, Scotchman, BreadBox, Young's, Li'l CricketNext Door Store, Village PantryApple MarketJiffi StopAdmiralRoadrunner MarketsJiffy Food MartsE-Z Mart1 Stop,TownStar and ExpressStop.

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