Hatch Chicken Co. is open for business in a Las Vegas Rebel convenience store, executives with the new quick-service restaurant (QSR) concept said in a LinkedIn post in September.
“Hatch Chicken Co. came to life today!”, the social media post said. “Can’t wait for the growth as we’re planning to have 20 Hatch locations by the end of 2025!”
“Hatch Chicken Co. started with a simple vision: to create an unforgettable chicken experience,” according to the Hatch website. “Our love for great food and community drives us to hand-bread, season and cook each piece of chicken to perfection.”
The Rebel convenience-store chain, which is owned by Upland, California-based Anabi Oil Co., said it uses only the freshest ingredients and notes, “Made Fresh, Never Frozen” on its website. “We ensure every bite is juicy, crispy and bursting with flavor—from our signature crispy chicken sandwich, tenders to our savory sides.”
Anabi Oil, which owns the Rebel convenience-store brand, is No. 18 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
“We’re dedicated to offering amazing food in a warm, welcoming atmosphere where friends and families can gather for a satisfying meal,” the website adds.
The location, 3204 N. Tenaya Way, which opened a few weeks ago, sells sandwiches, beverages, tenders, mac and cheese, waffle fries, biscuits and a variety of sauces: Hatch Sauce, sriracha, Buffalo, hot honey, chipotle and BBQ.
Promotions include combos and family feasts, and drinks include lemonade, strawberry dragonfruit, sweet tea and unsweetened black tea. Feasts include 40-, 60- and 80-piece chicken tenders—as well as six- and 12-chicken sandwich options. The combo includes a chicken sandwich, beverage, a side of waffle fries, biscuit or mac and cheese and a sauce.
Anabi Oil had 492 stores as of the beginning of the year, with locations spanning from California and the Midwest to the East Coast and Florida. It has a large footprint in California, selling and delivering fuel from Los Angeles to San Francisco.
Anabi acquired Rebel from Las Vegas-based Rebel Oil Co. in 2016.
The family has owned and operated Anabi Oil since 1991, starting with one station in Baldwin Park, California. It began as a fuel wholesaler, working with independent retailers throughout the Golden State. Over the years, the company has grown by buying and selling stations, converting bays into convenience stores, adding car washes, partnering with fast food brands and building ground up new to industry locations. In 2022, Rebel Convenience Stores forged a national agreement with Waitr Holdings Inc. for delivery and pickup services.
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