Hormel Foods Launches Pretzel Bites With Cheese

New offering designed for microwave convenience
Hormel Foods pretzel bites and cheese tray
Photograph courtesy of Hormel Foods

AUSTIN, Minn. Hormel Foods recently unveiled a pretzel bites and cheese tray, an addition to the Hormel Gatherings line that plays to the growing foodservice snack trend, home-based working and schooling, and smaller get-togethers in the wake of the COVID-19 pandemic.

Hormel says this is the first of its kind for pretzels and a cheese cup to be sold in the refrigerated section. “The Hormel pretzel bites and cheese tray comes at a perfect time,” said Emily Klotz, brand manager. “Pretzels are one of the up-and-coming snack trends we see in the marketplace. Soft pretzel bites are increasing on restaurant menus across the United States, and we are excited to bring this restaurant trend into our consumers’ homes.”

The Hormel pretzel bites and cheese tray comes with 4 ounces of soft pretzel bites, 4 ounces of cheddar cheese sauce and a packet of sea salt. Designed for up to four people, it can go from the refrigerator to the microwave to the table in a few minutes.

“Consumers have told us they appreciate more than ever having something on hand that’s delicious, easy to make and appeals to the whole family,” Klotz said.

The pretzel bites and cheese tray, which retails for $6.99-$7.99, comes on the heels of two quick breakfast items recently launched by Hormel under its Black Label brand designed to appeal to consumers seeking an easy-to-prepare breakfast option with protein. Hormel Black Label Oven-Baked Egg Bites is a line of microwaveable breakfast items in three varieties: Oven-Baked Egg Bites with Bacon, Oven-Baked Egg Bites with Chorizo and Oven-Baked Egg Bites with Bacon and Sausage.Hormel Black Label Breakfast Combos are available in Pancakes with Bacon & Syrup, and Sausage with Pancakes & Syrup.

Hormel Foods Corp., based in Austin, Minn., owns several well-known food brands, including Skippy, SPAM, Hormel Natural Choice, Justin's, Black Label and more.

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