Foodservice

Hot Stuff Rolls Forward Rollback

Pizza program offers marketing materials, rebates, incentives

SIOUX FALLS, S.D. -- Hot Stuff Foods has launched the Hot Stuff Foods Great American Pizza Rollback, a food solutions initiative that will provide special marketing materials, rebates and incentives to help retailers offer a low price on Hot Stuff Personal Size Pan Pizzas (PSPP).

The high cost of petroleum has affected every dimension of the c-store operator's business, said Chairman and President Des Hague. The Great American Pizza Rollback is a program we developed with our franchisees to allow them to market a restaurant-quality pizza at a very attractive [image-nocss] price. [It's] another way we are supporting our franchise partners.

Hague noted that the promotion, which kicks off in June, and runs until the end of September 2006, will include Hot Stuff's Pepperoni PSPP and Bacon Cheeseburger PSPP. Retailers will receive a rebate for every pepperoni or bacon cheeseburger PSPP they sell during the promotion period. The suggested retail selling price is less than $2.49.

We'll closely monitor the success of this program, Hague said. And [we] expect to partner with our retailers in the future to rollback' other popular pizza and menu items.

Hot Stuff Foods franchises or licenses its branded food concepts in more than 1,600 locations throughout the United States, Canada, Europe and Asia. Hot Stuff Foods offers a number of individual and bundled brands in various categories including Hot Stuff Pizza, Hot Stuff Food On the Go, Hot Stuff Food Xpress, Mac's Market, Smash Hit Subs, Summit Subs, C-Street Bakery, Stone Willy's Pizza, Eddie Pepper's Great Mexican Food, Asian Creations, Nap Hendrix's Southern Grill and Caff a Origins Coffee.

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