In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks with Matt Van Gilder, vice president of omnichannel at Des Moines, Iowa-based consulting firm NexChapter, which helps retailers with loyalty, retail media and digital commerce strategy.
Their discussion focuses on foodservice and e-commerce, including how the digital channel is the new front door of the convenience store and one of the primary ways customers find a business and its offerings.
On this podcast, Van Gilder discusses the advantages the digital channel brings when it comes to communicating and how convenience stores are approaching 30% of transactions for foodservice through digital channels. He also talks about how retailers must do more than just build a digital platform—they must plan to grow it.
“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.
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