How to Select Breakfast Sandwiches to Maximize Sales

E.A Sween

According to Datassential,58% of consumers who eat breakfast away from home do so for convenience. To appeal to a broad spectrum of consumers during the breakfast hours, it's crucial to offer a diverse range of options. Capitalizing on shoppers already browsing breakfast items, consider these three items to diversify the foodservice lineup. 

1. Carriers for breakfast sandwiches 

Carrier type is a great way to add variety to the product lineup. Pancake and bagel carriers reach consumers looking for trendy breakfast items. A ciabatta roll or croissant can replace a secondary stop at the local coffee shop for premium items. While some customers appreciate the added convenience of breakfast burritos, others still seek out traditional breakfast carriers such as biscuits, English muffins and croissants to bring a sense of comfort to their morning routine.  

2. Protein for breakfast options                                                             

Variety in breakfast protein is another way to please customers. These customers are looking for quick grab-and-go options in the morning daypart. Carry items covering all the basic breakfast proteins such as eggs, bacon, ham and sausage. Mixing in various cheese options can be a great way to add flavor and protein for consumers looking for protein-packed choices.  

3. Flavor for breakfast offerings 

Adding trendy ingredients with spicy flavors, such as salsa, jalapenos or pepper Jack cheese can enhance the taste of a simple breakfast sandwich. For those seeking comforting, familiar flavors, American or cheddar cheese can provide the perfect indulgence.  

The popularity of breakfast sandwiches continues to rise, with 35% of consumers purchasing breakfast once or more a week, according to Datassential. Aligning a product assortment to provide different price points to meet the demands of most customers will provide maximum profits. Offering both value and premium breakfast sandwich options expands the number of customers stores can reach. Keep in mind offering variety for the customer base is the best way to give people what they want when it comes to breakfast grab-and-go items.

This post is sponsored by E.A. Sween


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