LAFAYETTE, La. — Convenience-store-based quick-service restaurant (QSR) Krispy Krunchy Chicken has revamped its logo, stores and products in honor of its 30th anniversary.
The chain had kept its sun and barn logo relatively unchanged since it launched in 1989. The modernized logo offers a more simplistic design and marks a fresh chapter for the brand.
“Our new logo represents the next evolution of our company as we pivot to a more consumer-focused marketing brand,” said Neal Onebane, founder of Krispy Krunchy Chicken. “This logo redesign will serve as the launch pad for a variety of new programs designed to take advantage of the number of stores we have and the geographic size of our brand footprint.”
Krispy Krunchy has also updated its brand descriptor from “Cajun Recipe” to “Freshly Made, Perfectly Cajun.” The motto helps differentiate the chicken brand, Onebane said.
“This new descriptor highlights the major differences between Krispy Krunchy and other fried chicken brands: Our chicken is always fresh, never frozen, ensuring a more moist texture, and our delicious Cajun flavor profile is uniquely crowd-pleasing,” he said.
Krispy Krunchy will unravel various changes during the oncoming months, including new in-store signage and promotional graphics, and has “aggressive growth plans in the works,” the company said.
“The future of our company is very bright,” Onebane said.
Lafayette, La.-based Krispy Krunchy Chicken has more than 2,400 locations in 46 U.S. states, American Samoa and Mexico. Last year, Krispy Krunchy added 476 branded c-store locations. In February 2019, the company expanded its presence south of the border at a new location in Cancun, Mexico.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.