ATLANTA — Kum & Go has joined Partnership for a Healthier America (PHA) and has committed to offering healthier foods at competitive prices at its 400 convenience stores.
Kum & Go’s three-year commitment with PHA will result in healthier offerings in its fresh food program, including fresh fruits and vegetables, grab-and-go items, beverages and prepared items. The chain will also offer special price promotions on such items and will include those options in its &Rewards customer loyalty program.
Kum & Go has also committed to increasing the number of locations that participate in its food rescue program, which donates food and beverages to local food banks, and providing discounts on its healthier offerings to employees.
“Kum & Go is proud to announce these new commitments with Partnership for a Healthier America. The partnership’s mission to ensure all families have access to nutritious foods is in lockstep with our own goals to help make healthy choices convenient and accessible for all,” said Chairman and CEO Kyle Krause.
“One in 2 Americans visits a convenience store every day. The convenience-store industry has recognized the important role they must play in providing healthy, nutritious options for customers,” said Nancy Roman, president and CEO of PHA. “We are excited to have Kum & Go’s commitment to expand healthier options throughout its 400 stores.”
PHA was created in 2010 in conjunction with former first lady Michelle Obama’s Let’s Move effort. PHA’s mission is to leverage the power of the private sector to bring lasting systemic changes that improve the food supply, increase healthy choices, increase physical activity and contribute to a culture of health. PHA identifies, accelerates and celebrates voluntary business practices that improve or increase choice or lead to new norms and behavior around food and physical activity. It has helped to expand healthier options in more than 2,500 convenience stores nationwide, it said.