KNOXVILLE, Tenn. —A new year-round military discount program from Pilot Co. and its family of travel center brands gives a 10% discount on food and beverages to all veterans, active-duty and retired service members, National Guard, Reserves, spouses and their immediate family members once validated through ID.me in the company’s myRewards Plus app.
“It is our honor to provide this discount program in appreciation of the military community and all they do for our country,” said founder Jim Haslam, a Korean War veteran. “We are forever grateful to them for their service, and this is one way we are able to give back to those who have given so much. This July Fourth, let’s all take a moment to reflect and thank those who have sacrificed so that we may continue to celebrate our independence.”
The discount can be redeemed at participating owned and operated locations, including more than 700 Pilot Flying J and One9 Fuel Network travel centers and 680 fast-food restaurants in the United States.
Pilot Co. is using ID.me, an identity verification solution, to make it easy for service members to verify their eligibility in the myRewards Plus app. Through the ID.me solution, customers and team members will validate their military status in a few minutes; once completed, they automatically receive the discount when using myRewards at checkout.
“We’re proud to be supporting this effort by Pilot Co. to provide discounts to military community members,” said Blake Hall, founder and CEO of ID.me and an Iraq War veteran. “It is incredibly important to give back to the individuals that sacrifice to preserve our way of life.”
Once users are verified through ID.me in the myRewards Plus app, a green military badge will appear on the user’s profile page and a permanent saved offer tile will be on the Rewards page of the app indicating the discount is active. The 10% military discount applies to food and beverage purchases, including Pilot coffee, fountain drinks, nonalcoholic cooler beverages, hot and cold food items, candy and snacks.
In addition to the new military discount program, Pilot Co. gives back to military and veteran organizations that provide education and employment programs to support service members and their families. The company recently donated $100,000 to the Call of Duty Endowment in honor of Military Appreciation Month, which will help place nearly 200 veterans into high-quality careers.
Based in Knoxville, Tenn., Pilot Co. is the largest network of travel centers in North America, and it has grown to more than 1,000 retail and fueling locations. Its Pilot Flying J Travel Center network includes more than 750 locations in 44 states and six Canadian provinces. Pilot is No. 13 on CSP’s 2021 Top 202 ranking of c-stores by store count.
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