KAHULUI, Hawaii — Convenience-store retailer Minit Stop has replaced all the beef burgers on its menu with the plant-based Impossible Burger.
Minit Stop is looking to promote sustainable decision-making with the new burger, the company said. Jon Miyabuchi, vice president of retail operations for Minit Stop, told CSP Daily News that after first seeing the Impossible Burger and learning about its environmental and sustainable benefits at the 2019 National Restaurant Association Show, company executives thought, “Why not replace it?”
Minit Stop will continue its traditional fried chicken and pork programs, Miyabuchi told CSP.
“We’re seeing more and more residents and visitors opt for Impossible,” Miyabuchi said in a press release. “Impossible’s plant-based burger acts, smells and tastes like beef. Our customers have been asking for the Impossible Burger by name almost since it debuted in 2016. We’re thrilled to give consumers exactly what they want, exactly what our planet needs and with a local flavor profile twist.”
Minit Stop's move comes at the heels of multiple c-store chains catching the plant-based burger bug. Rutter’s, York, Pa., and GetGo Cafe & Market, a division of Pittsburgh-based Giant Eagle, recently introduced the Perfect Burger and the Impossible Burger, respectively, on their menus. The Impossible Burger is made with 100% plant ingredients, including water, plant proteins, sunflower oil, coconut oil and heme.
Minit Stop has added Miyabuchi’s mother’s hamburger recipe to its Impossible Burger to create a Hawaiian flavor profile, Miyabuchi told CSP. Some of the chain's Impossible menu offerings:
- Impossible Sandwiches in regular and Teri Burger flavors.
- Impossible Burger Bowls in Meatloaf, Teri Burger and Hamburger-Steak styles.
- Impossible Burger Cheeseburger Flying Saucers.
- Impossible Burger Plate Lunches in Meatloaf, Teri Burger and Hamburger Steak varieties.
Minit Stop estimates that it will sell up to 6,875 pounds of Impossible meat per month and up to 82,500 pounds for the first year. That’s equal to removing 200 cars from the road for a year, preserving a land area of more than 400 football fields and saving enough water to fill 55 million standard-size water bottles, Miyabuchi said.
Kahului, Hawaii-based Minit Stop is a chain of 18 convenience stores on the islands of Hawaii and Maui. The company offers made-to-order foodservice and is known for its Minit Stop Fried Chicken, along with a variety of fresh salads and sandwiches. The company is a division of Hilo, Hawaii-based Hawaii Petroleum Inc.