2. Use ‘real’ ingredients
Forty-one percent of consumers said they would be more likely to purchase and pay more for desserts that are made from scratch, according to the report. Also, 51% of consumers said desserts made with “real” ingredients such as real cane sugar, real butter or pure vanilla extract are appealing.
“ ‘Real’ and ‘made-from-scratch’ claims are most likely to increase purchase intent of desserts, and they are also the attributes that consumers say they are willing to pay more for,” Technomic said. “As a plus, these attributes are also often closely associated with freshness and quality in consumers’ minds.”