IRVING, Texas — Though it’s being billed as a breakfast item, 7-Eleven will offer its new taquito around the clock. The taquitos are filled with smoky bacon; scrambled eggs; cheddar, pepper Jack and Monterrey Jack cheeses; and diced potatoes. They are wrapped in a crispy flour tortilla and have a suggested price of $1.49.
For a limited time, 7Rewards members will earn a 200-point bonus with each purchase, and customers can also order the new taquitos through the 7NOW delivery app for delivery at home or even to a local event, park or beach.
"Morning is a busy time for most 7-Eleven stores, but it's not the only time of day that people want breakfast," Product Director Robin Murphy said. "Traditional mealtimes have been blurring for years, with snacks substituting bigger meals or meals occurring at nontraditional times. 7-Eleven's breakfast taquito is a versatile and great-tasting snack or meal option for any time of day, from early morning to late at night."
In addition to the new breakfast taquitos, 7-Eleven stores carry a wide variety of breakfast food, most available 24/7, including heat-and-eat breakfast sandwiches and burritos; fresh baked pastries; yogurt parfaits; fruit cups; and protein bars.
- 7-Eleven is No. 1 on CSP’s 2021 Top 40 update of the 2020 Top 202 ranking of U.S. c-store chains by store count.
Based in Irving, Texas, 7-Eleven Inc. operates, franchises or licenses more than 72,800 stores in 17 countries, including more than 9,500 in the United States.
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