Foodservice

New 7-Eleven Sugar-Free Slurpee Combines Blueberry, Hibiscus

Limited-time offer features Vitaminwater Zero Sugar Look
7-Eleven's new Vitaminwater Zero Sugar Look Slurpee, a blend of blueberry and hibiscus flavors
Photograph courtesy of 7-Eleven

7-Eleven’s new Slurpee is a sugar-free drink that blends blueberry and hibiscus flavors using Vitaminwater Zero Sugar Look. 

The beverage is available now at 7-Eleven, Speedway and Stripes convenience stores for a limited time.

“Our customers are always looking to us to deliver unique and innovative products, and we love blending our beloved proprietary beverages with popular national brands,” said Ben Boulden, Irving, Texas-based 7-Eleven’s director of proprietary beverages. “Even in the chilly temperatures, this sugar-free Slurpee drink, served at a frosty 28 degrees, makes for a tasty, wintry treat sure to delight taste buds.”

  • 7-Eleven is No. 1 on CSP’s 2022 Top 202 ranking of the largest U.S. c-store chains by number of company-owned retail outlets.

This Slurpee drink, featuring a bright purple hue, is aimed at those seeking a sugar-free option but also wanting to satisfy their sweet tooth, 7-Eleven said.

In addition, for a limited time, 7-Eleven is offering small Slurpees for just $1. 7Rewards and Speedy Rewards loyalty members can also redeem points for free snacks and unlock exclusive deals on favorite products.

7-Eleven Inc. operates, franchises or licenses more than 72,800 stores in 17 countries, including more than 13,000 in the United States.

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