Foodservice

Now Read This: Tim Hortons ‘Book’ Hides Doughnuts

Mother’s Day box at four U.S. locations; Stewart's Shops, DoorDash also offering promotions
Tim Hortons Mother’s Day Donut Disguise Box
Photograph courtesy of Tim Hortons

NEW YORK Tim Hortons U.S. is hoping its newest offer becomes a page-turner for moms everywhere: The Donut Disguise Box is designed so mom can enjoy all the sweet treats she loves all by herself.

The box looks like a book on the outside, but inside there’s a six-pack of Tim Hortons doughnuts. Available in two book titles, “Glazed Expectations” and “Twenty Thousand Timbits Under the Sea,” the box will keep kids in the dark as to what’s under the cover, the company said.

The Mother’s Day Donut Disguise Box is available while supplies last May 8 and May 9 with the purchase of a six-pack of doughnuts at four Tim Hortons U.S. locations, in Hamburg, N.Y., Lockport, N.Y., Troy, Mich., and Lewis Center, Ohio.

For moms who do want to share their Tim Hortons doughnuts with the family, the brand is bringing back the Mother’s Day DIY Donut Kit. This year’s kit, available May 5 through May 9 at all Tim Hortons U.S. restaurants, features flower-shaped doughnuts the whole family can decorate and eat. The kit includes six bloom yeast doughnuts and four containers with fondant and sprinkles for decorating. The recommended price is $6.99.

Meanwhile, Ballston Spa, N.Y.-based Stewart’s Shops is celebrating Mother’s Day with 50-cent single-scoop cones for all customers May 9. The c-store’s new seasonal flavors are Marionberry Cookie, Campfire S’moreo, Chocolate Sea Turtle, Raspberry Cheesecake, Just Peachy and Piece of Cake. Stewart's Shops will repeat this promotion on Father’s Day, Sunday, June 20.

Finally, DoorDash is delivering an array of gifts for every type of mom, from the chocolate lover to the floral fanatic, and new offerings, in select markets, from Jo Malone and the Honest Company. Give mom the gift of self-care with one of five bundles from the Honest Company, available only via DashMart, or check out the Jo Malone virtual storefront on DoorDash for luxury products for the bath, body and home.

As a special promotion for Mother’s Day, DashPass members will receive $10 off an order of $50 at the Flower and Gift Boutique when they order between through May 9 and use code 10FORMOM.

Founded in Canada in 1964, Tim Hortons has a menu that includes coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and Iced Capps), fresh baked goods, hot breakfast sandwiches, breakfast snacking items and other food products. Tim Hortons has more than 4,800 restaurants located in Canada, the United States and around the world., some in convenience stores.

Stewart's Shops in No. 24 on the 2021 Top 40 Update to CSP's 2020 Top 202 ranking of c-store chains by size.

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