Foodservice

Party Like You’re 94! 7-Eleven Birthday Balloons in July

Convenience retailer to give away small Slurpees, offer food discounts and help provide 1 million meals
7-Eleven 94th birthday
Photograph courtesy of 7-Eleven

IRVING, Texas To celebrate its birthday, 7-Eleven is once again giving rather than receiving, and it’s making the party last  a month.

The observed birthday, July 11, marks 94 years, but on July 1 the convenience-store chain will drop one free small Slurpee coupon into the accounts of all 7Rewards loyalty app members. The offer is redeemable any day in July.

Just like last year, 7-Eleven, a year older than Mickey Mouse, is spreading out the birthday celebration to avoid having millions of Americans crowd around Slurpee machines on a single day.

“7-Eleven’s birthday falls in the middle of Brainfreeze SZN,” said 7-Eleven Senior Vice President and Chief Marketing Officer Marissa Jarratt. “Or as some people call it, summer. Regardless, it’s a perfect time for a freezing cold drink and we like to celebrate it with Slurpee drinks, our favorite 7-Eleven memories, experiences and a month-long party.”

A birthday encore from last year’s celebration is a special birthday gift of providing 1 million meals from 7-Eleven to Feeding America, the nation’s largest domestic hunger-relief organization, building on 7-Eleven’s 21-year history of support. Even as life begins to get back to a pre-COVID normal, many families still feel its effects with lost jobs and incomes contributing to the current hunger crisis in America.

“While we’re celebrating our birthday month, we are also mindful that the COVID-19 pandemic has had a lasting impact on many families,” Jarratt said. “We know how important it is to come together and help the communities we serve in times of trouble. Our commitment to provide 1 million meals this year and in 2020, along with our Round Up for Rewards program this winter, bookends an impactful year.”

Slurpee flavors include vitaminwater Zero Sugar Gutsy, Pineapple Whip, Blueberry Lemonade Bliss, Peach Perfect made with real juice, and other options varying by region. After the free Slurpee drink coupon is redeemed, customers can enjoy their favorite small Slurpee drink for just $1 in the new Slurpee stay cold cup at participating 7-Eleven stores.

In addition, all roller grill items, including Big Bite hot dogs, tasty taquitos, Cheeseburger Bite rollers, Buffalo chicken rollers and eggrolls, are $1 each during 7-Eleven’s birthday month. Or they can spice up breakfast with a new breakfast taquito, a crispy flour tortilla filled with fluffy scrambled eggs, smoky bacon, diced potatoes, and a blend of cheddar, pepper jack and Monterrey jack cheeses.

7-Eleven also is offering free delivery on July 11 of the free Small Slurpee, and delivery is free on any order (Slurpee or no Slurpee) during the 7-Eleven Day birthday weekend (July 10-11). Other delivery deals in July include whole pizzas for $5 and a $10 pizza and 16 boneless wings combo, plus dollar deals on grill items, Free Triton and Quake energy drinks and more.

Finally, 7-Eleven will be selling colorful birthday cake doughnuts for 50 cents, limit one per person, at participating stores on July 11 for 7Rewards loyalty app members.

7-Eleven began in 1927 when a Southland Ice Co. employee began selling bread, milk and eggs on an ice dock in a Dallas suburb instead of selling just ice.

Based in Irving, Texas, 7-Eleven Inc. operates, franchises or licenses more than 72,800 stores in 17 countries, including more than 9,500 in the United States.

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