What makes peanut butter and jelly so perfect together? Maybe it's that pleasing blend of sweet and salty. Or the combination of healthy proteins and whole grains paired with the indulgence of luscious berry jelly.
Our love for peanut butter and jelly sandwiches might also have a bit to do with our childhood memories. So many of us grew up eating PB&Js, and the sandwich continues to be loved by kids and kids at heart. In fact, more than half of adults still enjoy the sandwich, and three-fourths of adults are open to eating PB&Js again, a recent NPD study found. Today, a PB&J is a perfect option for adults looking for convenience and great taste, with a side of nostalgia.
Perfect for snacking
These protein-packed sandwiches also satisfy adults' snacking needs. Consumers these days are snacking 2.3 times per day on average, with Gen Z and Millennials leading the trend, Datassential found. Snacks have even replaced some meals for three in four consumers, Del Monte research found. And a PB&J is an ideal part of these snack-based meals, or what some are calling "smeals." Consumers are making these snack purchases at any time of day, too.
While snacking has become increasingly common, flavor and nutrition remain important. That's where Smucker’s® Uncrustables® come in. These perfectly packaged sandwiches are a classic snack that's convenient for both consumers and operators. These recognizable sandwiches are a simple addition to a foodservice program at a time when consumers say they're only getting about 16% of their snacks in foodservice, NPD research finds. Uncrustables sandwiches can also be an attractive impulse purchase for consumers, as nearly half of impulse purchases are packaged foods, Datassential research found.
Forget the prep
Smucker’s Uncrustables can fit into the foodservice program at various store formats. For C-stores that have a prepared foods menu, Uncrustables sandwiches are an effortless way to a expand the menu without added labor. For C-stores without a prepared foods program, these sandwiches are an ideal way to introduce or test out fresh foods without the added expense of building out a prep kitchen.
While Smucker’s Uncrustables might be best known for their grocery sales, the number one brand of PB&J sandwiches at retail is easy for C-stores to stock and sell, too. Smucker’s Uncrustables are available in convenient 48-count cases to give operators better margins and velocity. For foodserviceoperators looking to sell Uncrustables sandwiches as a grab-and-go option, the sandwiches are available in four flavors —creamy peanut butter with classic grape jelly, summery strawberry jam, seedless raspberry spread or sweet honey .
Smucker’s Uncrustables also minimize waste, spoilage, and mess. These individually packaged thaw-and-serve sandwiches taste great even after extended refrigeration in the cold case.
A deliciously easy sell
The recognizable ingredients, along with plant-based protein and that irresistible nostalgic taste, make Uncrustables sandwiches an easy decision for consumers. With nine grams of protein, consumers know these sandwiches will keep them full, even when they have little time to sit for a meal or are making a meal out of various snacks.
For convenience stores, the established, well-known Smucker’s Uncrustables brand sells itself, whether these sandwiches are displayed in self-service coolers or fresh cases.
To learn more about how Uncrustables sandwiches can help boost sales, click here.
This post is sponsored by Smucker Away From Home