Foodservice

Podcast: Is Your Promotion 100% Ready to Go?

Richard Poye talks importance of executing well, building trust with convenience-store customers

In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks with Richard Poye, founder of Nashville-based Food Trends Think Tank.

Poye talks about the importance of execution and maintaining trust with one’s convenience-store customers—and ensuring messages are clear, concise and translatable. Poye also discusses flavor trends, from the early stages to proliferation to going mainstream.

Finally, he dives into the importance of food photography—lighting, angles and more—and how a customer’s first sensorial experience of a product is “probably on their phone or on a billboard.”

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.

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