Foodservice

Praim Group Selected to Broker Met-RX

Will assist USNutrition in expanding its products into alternative sales channels

SALEM, Mass. -- PRAIM Group, a food licensing, marketing and distribution company, has announced it was retained by USNutrition, a leading manufacturer and marketer of nutritional supplements in the United States, to act as sales representatives for its MET-Rx and Pure Protein brands. PRAIM Group will assist the USNutrition team in helping to expand its products into alternative sales channels.

"We are honored to work with such prestigious brands, and we're confident our expertise with alternative channels will help MET-Rx and Pure Protein increase its sales," said Paul [image-nocss] Pruett, CEO of Praim Group. "The majority of our sales team has a background in the nutritional product industry, so it's a perfect fit for our skill set."

Pruett, who is the former COO of ZonePerfect Nutritional Co., opened PRAIM Group after ZonePerfect was sold to Abbott Labs.

"PRAIM Group's proven track record with sales and its background with nutritional products makes this a great adjunct to our sales efforts," said Chase Leinberger, USNutrition's vice-president of specialty markets.

With offices on both coasts, PRAIM Group continues to expand its portfolio of food brands. As a pioneer in alternative channels PRAIM Group is a choice for brands seeking greater distribution and increased consumer awareness.

PRAIM Group, is a resource for food- and confections-related consumer brands. With primary offices in Boston and Los Angeles, PRAIM Group lends its expertise to its brand partners in the critical disciplines of sales, marketing, logistics, merchandising, graphic design, accounting and finance and public relations. Brands include Anne Taintor, Aunt Ida's, Bloomsberry & Co., Bosco, Bubble Chocolate, Knock Knock and PRAIM Confections.

NBTY is a leading vertically integrated manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements and related products in the United States, with operations worldwide. Under a number of NBTY and third-party brands, the company offers more than 25,000 products, including products marketed by the company's Nature's Bounty, Vitamin World, Puritan's Pride, Holland & Barrett, Rexall, Sundown, MET-Rx, Worldwide Sport Nutrition, American Health, GNC (UK), DeTuinen, LeNaturiste, SISU, Solgar, Good 'n' Natural, Home Health, Julian Graves, Ester-C and Natural Wealth brands.

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