The Kraft Heinz Co. is calling its new Remix machine the first customizable and Internet of Things (IoT)-enabled digital sauce dispenser.
The freestanding Heinz Remix allows consumers to personalize their own flavor creations via more than 200 potential sauce combinations, the Pittsburgh-based company said.
The unit, developed in six months from initial brief to the physical product, comes from the company’s Away From Home foodservice division.
Heinz said the touchscreen-operated Remix is a first for the sauce and foodservice category, letting consumers to first select from a range of bases—currently Heinz Ketchup, Ranch, 57 Sauce, and BBQ Sauce—then personalizing them with one or more “enhancers”—currently Jalapeno, Smoky Chipotle, Buffalo, and Mango—at their preferred intensity level (low, medium or high).
“As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,” said Alan Kleinerman, vice president of disruption, Kraft Heinz. “Heinz Remix is a great example of this consumer-first approach to innovation. We’re changing the game for foodservice operators and sauce lovers.”
Kleinerman said the Remix will help Kraft Heinz understand and respond to consumer trends and flavor preferences. “Maybe our next new sauce combination will come from a superfan using Heinz Remix,” he said.
The Remix debuted at the 2023 National Restaurant Association Show in Chicago last month, with plans to pilot the innovation with restaurant operators in late 2023 to early 2024.
“The launch of Heinz Remix is a first for the sauce category and foodservice industry,” said Peter Hall, president, U.S. Away from Home, Kraft Heinz. “It’s a great example of how we’re leveraging culinary insights and category knowledge to drive greater value for our customers and consumers.”
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